Hype yourself PR kit for small business

Hype Yourself: A no-nonsense PR toolkit for small businesses

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***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE***
"In an industry rife with jargon and snake oil, Lucy demystifies the dark arts of PR and cuts to the chase showing founders everywhere how to get the word out faster, more authentically and without a massive price tag. An essential read for anyone who wants to build a strong profile for their business or themselves." - Jeff Taylor, Editor in Chief, Courier Media

Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources.
Lucy Werner has over fifteen years of publicity experience, including running her own specialist consultancy focused on startups and entrepreneurs. In this book she shares the secrets, strategies, trouble-shooting and techniques that she uses with her clients and for her own self-promotion.

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I popped in a couple of weeks ago and picked-up a book for my grandma related to WW1 and Castle Donington. Through her reading of the book, we discovered that it had some relatives in it. We found out more information about our family history and how they passed in the war. I used this information to undertake some online/Facebook research and I am now in contact with some Austrian relatives.
A 10-minute trip to you has led to a lot!

Sarah Hemsworth in Loughborough


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